I have run into this issue a couple of times: Google wants to see all websites on SSL certs and having https:// urls. First off, it’s not always easy to do. Second, you can spend a lot of money.
Every now and then, I need to brag up about a service business that I need to give ‘kudos’ to for being a solid company…
I’ve been tracking conversions from search engines and tracking very closely because we’ve been paying for adwords. And I’ve found that with the expense of Adwords, you really need nearly every one